Affiliate program management guides
Practical guidance for finding partner opportunities, protecting revenue, and deciding what to do next in an affiliate program.
- How to Find Your AvantLink Merchant ID and API Key
Your AvantLink Merchant ID is on your dashboard. The API key is not on any settings page, so you request it from AvantLink support. Here's where to find the ID and an email you can send for the key, for US and Canadian programs.
- How to Find Your Impact Account SID and Auth Token
Impact moved from one account-wide API key to scoped access tokens. The Account SID and Auth Token now live on each token's API Credentials page. Here's where to click, which scopes to turn on, and where the Program ID is.
- Why Your Best Affiliate Partners Go Quiet - and How to Win Them Back
The partners currently generating zero sales in your program didn't make a decision to leave. They drifted. Understanding why - and catching the drift early enough to act - is one of the highest-leverage things a program manager can do.
- Affiliate Promo Code Leakage: What It Is, Why It's Costly, and How to Stop It
Affiliate promo codes routinely end up on Honey, RetailMeNot, and coupon extensions within days of being issued - used by customers who never saw your affiliate's content. You're paying commission on demand you already had. Here's how to detect it and what to do about it.
- Affiliate Revenue Behind Pace: What to Do Before the Month Ends
Most affiliate managers discover their program is behind pace in week 4 of the month - when there's almost no time left to recover. The problem isn't the gap, it's the detection lag. Here's how to catch it in week 1, and the exact playbook for closing it.
- How to Identify Rising Star Affiliates (Before Your Competitors Recruit Them)
Most affiliate managers only notice a partner after they've become a top earner - which is exactly when a competitor is already trying to poach them. Here's how to find rising stars before they peak, what signals to watch, and what to offer them in the six-week window that matters.
- AvantLink vs Impact: Which Affiliate Network Is Better for Shopify Brands?
Both AvantLink and Impact run affiliate programs for Shopify brands - but they serve different verticals, have different data quality, and require different management approaches. Here's how to choose, and what happens when you're on both.
- Your Next Affiliate Recruits Are Already Appearing in ChatGPT. Here's How to Find Them.
When someone asks ChatGPT where to buy a product in your category, it cites specific websites. Some of those sites are your affiliate partners. Some are not - and the ones that aren't are your best recruiting leads right now.
- Affiliate Trademark Bidding: Why You're Paying Commission on Customers Who Already Found You
When an affiliate bids on your brand keywords in Google, they show up above your own listing, collect the click through their tracking link, and earn commission on a customer who typed your name into a search bar and was already on their way to you. You're paying for zero incremental lift.