About OptimizeAffiliate

OptimizeAffiliate was built by Nick Bullard, an affiliate program manager with more than 15 years of hands-on experience operating programs for consumer brands.

Nick has managed affiliate programs at every stage, from new programs starting at zero to established programs for brands including Patagonia, KÜHL, Cabela's, Solo Stove, and Velous Footwear.

The product reflects the operating questions affiliate teams face every day: what changed, why it matters, which partner needs attention, and what action is most likely to improve the program.